I met Gillian through a mutual acquaintance but was immediately drawn to her creations, her energy and the way that she and I communicated so well right off the bat. Gillian Hurrie Inspired Designs, is a Cape Cod based company, offering lovingly hand-crafted jewelry meant to make you feel unique, empowered and inspired. Each piece can offer therapeutic benefits infused by the gemstones’ healing energies. Their designs therefore, are highly influenced by nature and the modern yoga lifestyle. Doesn't this seem like it's all right up my alley? I had the opportunity to chat with her about her business and thought this would be the perfect opportunity to light up the local lovin' series again!
Give us a little background as to how Gillian Hurrie Inspired Designs came about. What initially drove you to start your brand?
I started creating jewelry because I didn’t see what I wanted out there. Choices were expensive and simple, basic beaded pieces at craft fairs or interesting designs that were imported, plastic and cheaply made. The jewelry out there at the time seemed rudimentary- not unique and modern and creative. I wanted to create hand crafted jewelry that used semi-precious gemstones, but was also on trend, versatile and at a great price point. Two compliments I hear all the time are, “Your jewelry is so unique,” and “Your prices are so reasonable!”
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| My new Stress Less Mala c/o GH Inspired Designs |
When creating your jewelry, where do you take inspiration from?
I am a yoga teacher and naturally am attracted to all things holistic, for mind, body and soul. I listen to what people want and often get ideas from my clients. I am inspired by nature, like sunsets and the beach. I stay on top of the trends and believe it or not, I often dream designs!
Let’s face it-the jewelry industry is crowded and competitive. To stay on top of my game, I realized I needed to discover a niche for myself which felt organic and heart-felt. I create what I know to feels right intuitively. Anything that can bring better health and support me to be the best person I can be, I am all for. I believe you can receive health benefits (mind and body) from certain gemstones. Some people use gemstones as part of their spiritual practice to restore energy fields, gain peace, and promote love, confidence, and vitality. Why not gain these benefits by simply wearing a beautiful piece of jewelry made with a specific gem?
I teach at least 4 yoga classes a week. I love walking the beach with my dog, visiting new restaurants and supporting small businesses. My two teenagers are amazing but a lot of work! I also do charity work and am on the team for Love Yoga Fest 2019 here on Cape Cod.
My future vision determines my behaviors, which determine my outcomes. It is something people seldom think about. It is something I live and think about every day. I monitors the future to better understand how consumer trends and sentiments, industry momentum, and global forces might affect my business, The company’s growth is based on many factors: a well-made, beautiful product, marketing, competition, capitalizing on opportunities, and improving weaknesses. I am always evaluating processes and procedures, wherever possible, to reduce inefficiencies and costs. Second, we are in an age where people will be looking more and more for personal connection to what they consume. For example, millennials shop differently. They look for not just a piece but a connection, a company backstory they can relate to. They’re shrewd shoppers who want real meaning, a reason that benefits them, not just slogans or gimmicks. Third, I believe a company cannot sustain itself with just one line. I try to provide my clients with choices, but with lines that compliment each other. And of course, customer service is the key to maintaining a good company reputation, as well as keeping clients coming back for more. This is paramount for my company.
I love that you have shaped your business around the ideas in yoga, mindfulness etc. Why is this important to you?
Let’s face it-the jewelry industry is crowded and competitive. To stay on top of my game, I realized I needed to discover a niche for myself which felt organic and heart-felt. I create what I know to feels right intuitively. Anything that can bring better health and support me to be the best person I can be, I am all for. I believe you can receive health benefits (mind and body) from certain gemstones. Some people use gemstones as part of their spiritual practice to restore energy fields, gain peace, and promote love, confidence, and vitality. Why not gain these benefits by simply wearing a beautiful piece of jewelry made with a specific gem?
What do you love to do in New England, when you aren't busy running your business?
I teach at least 4 yoga classes a week. I love walking the beach with my dog, visiting new restaurants and supporting small businesses. My two teenagers are amazing but a lot of work! I also do charity work and am on the team for Love Yoga Fest 2019 here on Cape Cod.
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| Upside Down Triangle Earrings, Pyrite and Obsidian Mala Necklace, Chakra Sandlewood Bracelets, Moon and Stars Necklace |
You have certainly found some fantastic early success and absolutely gorgeous designs! Where do you see your business headed in the future?
My future vision determines my behaviors, which determine my outcomes. It is something people seldom think about. It is something I live and think about every day. I monitors the future to better understand how consumer trends and sentiments, industry momentum, and global forces might affect my business, The company’s growth is based on many factors: a well-made, beautiful product, marketing, competition, capitalizing on opportunities, and improving weaknesses. I am always evaluating processes and procedures, wherever possible, to reduce inefficiencies and costs. Second, we are in an age where people will be looking more and more for personal connection to what they consume. For example, millennials shop differently. They look for not just a piece but a connection, a company backstory they can relate to. They’re shrewd shoppers who want real meaning, a reason that benefits them, not just slogans or gimmicks. Third, I believe a company cannot sustain itself with just one line. I try to provide my clients with choices, but with lines that compliment each other. And of course, customer service is the key to maintaining a good company reputation, as well as keeping clients coming back for more. This is paramount for my company.
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