Like a lot of cool things, I discovered UASHMAMA® through Instagram and immediately began crushing on this amazingly cool brand creating a very unique line with a classically cool point of view. If you were to take a look at the UASHMAMA (pronounced wash•mama) goods you would never know that they were paper until you inspected closer/further. It's washable paper that looks like leather but is treated in such a way that it can be used over and over and over again. It's really quite interesting when you have the chance to check out this line of bags and accessories what the process is in creating them. Made from virgin fiber through cultivation, not deforestation (which I love!), the process is similar to that of leather, where the paper is stretched and tanned making it durable to withstand washing and daily use. What started in Tuscany as a bread bag, has now become so much more yet still stays so very true to the UASHMAMA roots. Bread bags, purses, wallets, aprons, backpacks and more, the UASHMAMA brand is stylishly chic while being sustainable and very cool. I've started with the Otti bag (pictured here) but I'm definitely going to pick up some of the all purpose paper bags, mostly for herbs in my kitchen because how dreamy, right?
The brand started in Europe but is now available in the US, so it's pretty much my job now to make sure as many people as possible know about it. The folks over at UASHMAMA US feel the same way so they've been super generous to us- I'm so excited to be working with them to offer one reader the chance to win the Otti bag (I picked mine in gray) in any color of their choosing. It comes in 12 colors, so you'll have to start daydreaming now about which one you'd choose! Head over to Instagram to enter on the picture below. Entering is SUPER simple, you won't want to miss out!
Let me know what you think of UASHMAMA!
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