Color Wow is the latest creation from industry-renowned products innovator Gail Federici (Yay!) and internationally acclaimed hairstylist John Frieda (so girls, we can trust it).Color Wow is a complete line of professionally formulated products that not only protect, correct and perfect your hair color, but these ‘guardian angels’ give your hair the Color “Wow factor”... and my main test? It smells good! I can't stand when your specialized shampoo smells like chemicals. This stuff is blog post worthy.
Do you have your hair colored? What is on top of your list for haircare products?
What do I recommend and is on my list? The fab ColorWow products are available at Ulta Stores nationwide as well as online at Ulta.com.
Color Security Shampoo
• The next generation of sulfate-free shampoos
• Breakthrough formula produces a rich later, unlike typical non-sulfate shampoos
• LCD technology keeps the cuticle from swelling, and keeps color on lock down
• Revolutionary Japanese amino fortified complex helps prevent breakage, dullness and
dryness; improves texture
• Humectants and lightweight moisturizing agents keep hair nourished and color looking
vibrant
Color Security Conditioner
• Formulated to restore the healthy look, texture and bounce of virgin hair; dramatically
improving the condition of color-treated hair
• Contains translucent conditioning agents that won’t darken and dull hair color
• Aquamino Emulsion Technology detangles and improves texture for stronger looking,
supple hair
• With a concentrated amount of the proprietary Sealicon color shield complex that forms
a weightless, protective sheath around each hair fiber to smooth the cuticle and produces
a blinding gloss finish
• Innovative shellac technology and hydrating ingredients seal the cuticle to trap in color
and moisture and lock out dryness
• Color is preserved, protected and optimized with an incomparable mirror-like shine
• Prescriptive formula creates a protective shellac on hair’s surface that makes color pop
on contact
• Contains mica for added shimmer and shine
• UV filter adds and extra layer of anti-fade protection for color that stays true
• Contains no waxes or emulsifiers
and moisture and lock out dryness
• Color is preserved, protected and optimized with an incomparable mirror-like shine
• Prescriptive formula creates a protective shellac on hair’s surface that makes color pop
on contact
• Contains mica for added shimmer and shine
• UV filter adds and extra layer of anti-fade protection for color that stays true
• Contains no waxes or emulsifiers
• Apply to dry hair to transform damaged-looking, distressed hair into liquidy-smooth, silky
hair with healthy-looking shine
• For a quick fix or restyle, apply to any unruly areas/morning bed head and blow-dry
sections
• A lightweight blend of humectants penetrates frizzy, brittle hair to replace natural oils lost
during chemical treatments, blow-drying and daily stress
• Hydrate dry hair anytime, anywhere to instantly refresh style
• Does not contain waxes or emulsifiers