I don't know if you guys remember me highlighting the Indego Africa bracelets that J. Crew was selling earlier this year but wanted to
remind you of the real value as a shopper and a human being in buying from FairTrade organizations. Indego Africa is an innovative fashion
and design company. A non-profit social enterprise, they offer a unique
assortment of fair trade jewelry, accessories and home decor through
collaboration between women artisans in Rwanda and designers, brands and
retailers in the Unites States. They place an emphasis not just on quality and
creative design but also on an innovative social enterprise business model-
each Rwanda woman earns a fair wage and 100% of the profits are invested in
business and literacy training programs for these women. I don't know about you but that is most certainly something that I can get on board with, and I am hoping you will too.
So how could you not want to at least look into what you
could find? It is the season to be
purchasing gifts for others... and maybe yourself ;-), so why not take a look
at some of their favorite offerings (and
mine). They have some fabulous jewelry as well as a tote bag that I really
feel like is moments away from being miiiiiiine… precious, my precious…. OK,
bad LOTR reference. Anyhoo, take a look at what I am talking about.
Indego
Africa’s unique Agatako rings and necklaces are named after the
cooperative that crafted them. To produce this beautiful jewelry, the
Agatako cooperative draws upon agaseke – an ancient weaving technique. In the Kingdom of Rwanda under the Mwami Kings, the agaseke art
form was held in the highest regard and was reserved only for the King.
Today, the agaseke technique is considered a ‘lost art.’ The women of
the Agatako cooperative learned the skill at the National Museum in
Butare, Rwanda, and are the only cooperative in Rwanda who hold
knowledge of the technique. Agatako and Indego Africa’s goal is to
safeguard the ancestral technique of agasekethat runs the risk of falling into disuse by utilizing agaseke in innovative new designs.
What do you think? Anything pique your interest?
I don't know if you guys remember me highlighting the Indego Africa bracelets that J. Crew was selling earlier this year but wanted to
remind you of the real value as a shopper and a human being in buying from FairTrade organizations. Indego Africa is an innovative fashion
and design company. A non-profit social enterprise, they offer a unique
assortment of fair trade jewelry, accessories and home decor through
collaboration between women artisans in Rwanda and designers, brands and
retailers in the Unites States. They place an emphasis not just on quality and
creative design but also on an innovative social enterprise business model-
each Rwanda woman earns a fair wage and 100% of the profits are invested in
business and literacy training programs for these women. I don't know about you but that is most certainly something that I can get on board with, and I am hoping you will too.
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